| About me |
Design and business backgroundI've worked in the creative services industry for many years, on lots of projects for lots of people. I was a founder and director of a successful graphic design consultancy, so I'm used to making words work with design to maximum effect. I have a degree in English and Media Studies from what is now Bournemouth University. The Media element involved studying the theory of communication as well as learning practical audio visual production skills. I've since updated these skills for the 'digital age', as well as refreshing my knowledge of media law. Persuasive language patternsI've trained in counselling, and in Neuro Linguistic Programming to Practitioner level. NLP offers powerful models to exploit the strengths and weaknesses of language. And as a counsellor for a local charity for two years I gained experience which is especially valuable in interview situations today. Making information accessibleThe common thread running through my work is making complex information accessible for diverse audiences – whether online, in print or using real-time media. For more information about my copywriting approach, and to see samples, go to the 'Copywriting examples' page. To hear some audio clips I've produced, please visit the 'Audio & video' page. |
