String theory and veggie breakfast in Chester

frozen veg under CC by artist in doing nothingDid I ever tell you my 'string theory in Chester' story?

Well, there we were in a dodgy bed and breakfast in Chester, having decided to break our long journey back to Hampshire following a visit to Cumbria.

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Freelancers facilitate flexibility

fastest writer pic courtesy Kriss Szkurlatowski; 12frames.euThe 'Professional Contractors Group' (PCG), an organisation that claims to be the 'voice of freelancing' in the UK, recently ran an ad in a national magazine which struck a chord with me.

"Freelancers... are bringing flexibility, dynamism, and experience to every level of business and government throughout the UK," proclaimed the PCG.

And there was more: "Freelancers choose to work without the employment benefits permanent staff take for granted. They prefer to hit the ground running, deliver and move on. They create competitiveness in the private sector and increase efficiency in the public sector."

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Less copywriting can be more

It can be far more difficult – and therefore take more time – to craft a shorter piece than to write a longer one.

But rather than equating to dumbed down, brevity can make copy far more compelling.

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Don't be a stranger...

Come back soon for more pearls of wisdom from the wonderful world of freelance copywriting...

 


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